Eddie Howe has told Callum Wilson to focus on Bournemouth and not let himself get distracted by talk of a big-money transfer.
England forward Wilson, currently working his way back to full fitness following a hamstring injury, has been linked with Chelsea and West Ham during the January window.
Cherries boss Howe insists the striker – who has nine Premier League goals this season and earned a first international cap against the United States during November last year – needs to concentrate on the job in hand.
“I don’t want to place any more pressure on Callum or any of my players in my team by talking about things that aren’t important really,” Howe said.
“What’s important for me is Callum working hard for the team, producing his best performances and on a consistent basis.
“For him, thinking about transfer fees, values and other clubs, I would recommend that he focuses on Bournemouth and our games to come.”
Wilson could be back in contention for Saturday’s Premier League match against West Ham, but Howe will remain cautious.
He said: “With hamstring injuries you have got to be very careful. As much as we want him back fit we have got to make sure we protect the long-term.”