Steve McClaren says Tomer Hemed can provide goals and leadership for QPR.
Striker Hemed, 31, has arrived on a season-long loan from Brighton, who he helped win promotion in 2017.
Rangers manager McClaren told the club website: “He wants to come here not only to score goals for QPR, but help the team in terms of being a leader, too.
“The most-important thing for him is to score goals. He’s dropped down from the Premier League and he has come to us because he wants to play. He demands much of himself and much of his team-mates, as well.
“We are hoping he comes in and ups the level of our game.”
Hemed joins a Rangers side bottom of the Championship and having lost all their four league games since McClaren took over as boss.
“I know the reason I am here,” Hemed said.
“I’ve good experience at this level. I scored goals in the Championship for Brighton, so I know how to do it.
“I came here to score goals but also to create chances for others and be a big factor in the attacking side of the game.
“I’ve done good things with Brighton and I can use my character to show that, even though it has been a bad period for QPR, we can do better every week.
“Of course I have to score goals, but if I can give a bit more confidence to the players after a difficult start, then I’m sure after one or two good games we can do good things together.”